By Ed Nichols, EDAN Designs

1. Improve your information hierarchy

   Information hierarchy refers to the way information is displayed on the page and its clarity of importance. On the web there are html tags that help to more clearly define the importance of information. These tags are called heading tags and range for H1 to H6, H1 being the most important information on the page. Clarity in your information hierarchy is not only good for your visitors, but also important to search engines like Google.

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Tags: Articles, Blog, idea, ideas, Inspiration, Marketing, Search Engine Optimization, Website

Tags: Google, search, Search Engine Optimization, searching, seo, works

Article writing has become a large part of the white hat SEO landscape. As an individual looking to progress your business online and putting the time in yourself, what do you need to do? Where do you need to go to get exposure? And most importantly what do you write about?

One of the foundational concepts of Search Engine Optimization (SEO) is to create a structure of relevant content for visitors. Google tries to offer its clientele the most relevant content possible. This has evolved through time because individuals have learned how to take advantage of the system. Times have changed and now relevant content and backlinks prevail to make a large difference on your SEO rankings.

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Tags: Articles, knowledge, learning, Marketing, Search Engine Optimization, seo

There are endless businesses out there that specialize in marketing your business. You being the clever person that you are would like to start finding ways to improve on an already good thing. You would like to figure out how you can spend your free time helping your business succeed. The following are ideas that can help to make your website more successful.

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Tags: Advertising, Blog, Business, Marketing, Search Engine Optimization, seo, web design

There are many businesses and other entities out there that could benefit from good design. One sector that constantly seems to have a lack of good design yet is there to make a difference is non-profit charities.

Only a few charities out there get IT. Design is all about communication. It has the power to turn the tables for any kind of organization.

Shitowa Foundation: Making a difference for women and children in the Congo.

The Goal: To share their message of hope with the world and create new donors that can become excited in making a difference.

The Plan: Create new print materials, a new website, and establish marketing goals.

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Tags: Advertising, Charity, Design, Hear Congo, Marketing, Non-profit, Search Engine Optimization, Social Media, Website

Do you offer a great product or service and would like to share it with the world? You might ask yourself, “Where do I start?” I recommend first establishing a presence for your business on the Internet with a website.  Your website will become the center of your marketing universe by tying together all of your other forms of marketing. Its purpose is to inform, engage, and entice your visitors.

Once you establish your website you have some options:

-       Search Engine Optimization

-       Search Engine Marketing

-       Banner Ad Placement

-       Blogs

-       Social Media

-       Print Media

These are your primary tools. They range in cost from free to expensive. Just remember, advertising is worth the expense if it yields profitable returns. If you spend $50 to land a $900 job, then it is money well spent.

For those of you just starting out, I recommend starting with Social Media and Search Engine Optimization. These two marketing methods require only an  investment of your time and creativity. Create a business fan page on Facebook and put your profile up on all of the major social media giant websites. As people see your brand more, it will gain value in their minds.

Search engine optimization is the act of doing tasks that can positively impact your ranking on search engines. Some of these tasks include: a good hierarchy of information, using keyword rich text on your pages, using proper markup and creating a network of websites that link to yours.

I want you to imagine a spider’s web with a point in the very center that represents your website. From that point, there are lines connected to other points that represent all of the other websites connected to yours. This process carries out infinitely from these other points. The greater the number of connections, the more value search engines put on your website.

These ideas are the foundation of marketing your business.  Your business card, ad, postcard, Facebook page, etc., may be the only point of contact someone may ever see of your business. Your goal is to engage them, make them want to learn more and take the next step.

Tags: Ad, Advertising, Blog, Multi-Media, Print, Search Engine Marketing, Search Engine Optimization, Social Media, Website