By Ed Nichols, EDAN Designs

1. Improve your information hierarchy

   Information hierarchy refers to the way information is displayed on the page and its clarity of importance. On the web there are html tags that help to more clearly define the importance of information. These tags are called heading tags and range for H1 to H6, H1 being the most important information on the page. Clarity in your information hierarchy is not only good for your visitors, but also important to search engines like Google.

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Tags: Articles, Blog, idea, ideas, Inspiration, Marketing, Search Engine Optimization, Website

Article writing has become a large part of the white hat SEO landscape. As an individual looking to progress your business online and putting the time in yourself, what do you need to do? Where do you need to go to get exposure? And most importantly what do you write about?

One of the foundational concepts of Search Engine Optimization (SEO) is to create a structure of relevant content for visitors. Google tries to offer its clientele the most relevant content possible. This has evolved through time because individuals have learned how to take advantage of the system. Times have changed and now relevant content and backlinks prevail to make a large difference on your SEO rankings.

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Tags: Articles, knowledge, learning, Marketing, Search Engine Optimization, seo

There are endless businesses out there that specialize in marketing your business. You being the clever person that you are would like to start finding ways to improve on an already good thing. You would like to figure out how you can spend your free time helping your business succeed. The following are ideas that can help to make your website more successful.

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Tags: Advertising, Blog, Business, Marketing, Search Engine Optimization, seo, web design

There are many businesses and other entities out there that could benefit from good design. One sector that constantly seems to have a lack of good design yet is there to make a difference is non-profit charities.

Only a few charities out there get IT. Design is all about communication. It has the power to turn the tables for any kind of organization.

Shitowa Foundation: Making a difference for women and children in the Congo.

The Goal: To share their message of hope with the world and create new donors that can become excited in making a difference.

The Plan: Create new print materials, a new website, and establish marketing goals.

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Tags: Advertising, Charity, Design, Hear Congo, Marketing, Non-profit, Search Engine Optimization, Social Media, Website

There are many businesses who venture into the creation of a website without a clear understanding of its purpose. One common misconception is that by simply having a website,  the floodgates to untold numbers of new customers will be opened. The reality is far different.  It takes a lot of hard work, a little luck and more hard work to create a website that brings customers to your doorstep.

What is the purpose of a website? A website is an extension of your business. Its purpose is to provide answers, build trust, and answer the question, “what do I do next?”

A website is NOT an all in one marketing engine. You will still need to market your business online and/or offline.

One of the greatest strengths of a website is its ability to provide detailed information about your visitors. This information can then be used to find the strengths and weaknesses of your marketing efforts.  Thus, yielding a greater ROI (return on investment).

Websites need to be updated regularly. Creating interesting content, provides value for your customers and can often help your search engine ranking. Your website is a direct representation of you and your business.

Today, a website is an important part of every business’s tool belt. New customers will check out your business online before they make any other form of contact. Make their first impression count by having a purpose driven website.

Tags: Business, CMS, Content Management System, Marketing, Online, ROI, Website