In the world of online marketing information is king. We don’t have the luxury of seeing people’s reactions. Today I found a new site that changes that in ways. It is something that I immediately became excited about. Usability testing has been the common way for a long time to see how people will interact with your website. This has not been a strong possibility for most small businesses because it can be very expensive and time consuming. It does have great benefits though. The website I found is called clicktale.com. It allows you to track user movements throughout a site. Giving you a strong understanding of where your strengths and weaknesses lie.
I just finished implementing this on my site and I am anxious to see how it will help me to improve my website further. There is a specific type of visualization that I would like to see called a heatmap. It creates an overlay on top of the website to visually indicate the hot and cold areas of user activity for a website.
