There are many businesses who venture into the creation of a website without a clear understanding of its purpose. One common misconception is that by simply having a website, the floodgates to untold numbers of new customers will be opened. The reality is far different. It takes a lot of hard work, a little luck and more hard work to create a website that brings customers to your doorstep.
What is the purpose of a website? A website is an extension of your business. Its purpose is to provide answers, build trust, and answer the question, “what do I do next?”
A website is NOT an all in one marketing engine. You will still need to market your business online and/or offline.
One of the greatest strengths of a website is its ability to provide detailed information about your visitors. This information can then be used to find the strengths and weaknesses of your marketing efforts. Thus, yielding a greater ROI (return on investment).
Websites need to be updated regularly. Creating interesting content, provides value for your customers and can often help your search engine ranking. Your website is a direct representation of you and your business.
Today, a website is an important part of every business’s tool belt. New customers will check out your business online before they make any other form of contact. Make their first impression count by having a purpose driven website.
Tags: Business, CMS, Content Management System, Marketing, Online, ROI, Website
Ed,
I thought all I had to do was throw up a page and I would join the ranks of the zillion Internet millionaires overnight. Thanks for straightening me out.
Actually, I was just joking. You are absolutely right. Expecting miracles is a common misconception that does need to be discussed with website clients at some point during the sale. Especially if you like to deliver what you promise. I find that mentioning the fact that the flood gates may not open, and that it could take some work to rank really well, allows me to be able to face any comments or questions that may arise in the future with a clear conscience.